With more than a decade of experience in the advertising and branding world, I think of myself as equal parts designer and art director. Today I oversee creative direction in-house for Rago Wright, telling iconic artist stories through campaigns, branding, photo and video direction, print and product design.

Conceptually, I'm drawn to work that's insightful and a little human. Aesthetically, I think that means work with an editorial nuance: relatable, but aspirational in its execution. I lean towards reduction where it benefits. I like to create work that is at times profound and other times delightful, but above all I think experiences should be designed to feel effortless. And I love working alongside people who also care just as much about the poetic as they do the practical.